Associate Vice President- Content

Company description PublicisGroupe, is a full service Media agency. We have been providing quality Digital & Media Mandates across industries & clients in the field of Search Engine Marketing, Social Media Marketing, Online Reputation Management services , Media Mandates I TV, Print, Radio Out of Home across the globe. With the help of our experience, constant research in technologies that drive the internet today and an eye for perfection, we ensure you have maximum visibility online and help you seamlessly integrate internet marketing into the overall marketing strategy of your organization. The fact that we offer almost all services that fall under the umbrella term gives us a holistic view of what helps businesses online & offline. We have evolved our strategies over time and we understand that that generating meaningful sales leads from the internet, mobile, TV, Print, Radio, Out of Home , involves seamless interworking of various avenues of marketing. This integrated approach marketing helps our clients business ranking higher, generate more sales by advertising on popular platforms Overview Background: Key Content Practice Objectives Our key goal is to provide a specialist horizontal content capability for the clients of Publicis Groupe in India. We do this by strengthening or extending the content scope of each of our partner agencies, whether media agency or creative agency. We serve this role on both existing client content assignments and external new business. The capability is built to service the following scope: Content insight & strategy Social & Influencer marketing Media content partnerships Innovation areas such as the Metaverse & Web3 In terms of content creation, the Practice has an emphasis on co-creation and executive production versus origination, working closely with media partners and influencers to generate authentic content that has the voice of the media partner property or creator themselves. In addition to these services, there will be proprietary global content products to be scaled in India. Responsibilities To build a team and capability that can deliver a full content marketing services and product suite that is appropriate to the client demand observed and anticipated in India. To foster a culture of innovation and an entrepreneurial ‘can-do’ attitude inside the Practice (e.g. being seen as a credible partner/advisor in areas such as the Metaverse) To actively engage with key Groupe stakeholders, including all media agencies and creative agencies, building relationships that drive added value to these stakeholders and their clients. To enjoy deep external Media Partner relationships that maintain an ongoing understanding of the media IP formats and related sponsorship, integration and ‘shoulder content’ opportunities available in the market. To drive revenues to achieve the annual commitment made for Publicis Content, actively overseeing the content revenue status and pipeline, working with the Country CEO and division CEOs. To oversee India’s specific Content Product suite.