Associate Manager - Meta ads

• Plan, launch, and optimize Meta campaigns for eCommerce products/offers
  
• Build full-funnel strategies across awareness, engagement, conversion, and remarketing
  
• Write high-converting ad copies aligned with user intent and buying behavior
  
• Manage campaign pacing, budgets, and performance across devices and geographies
  

Optimization & Scaling

• Achieve and sustain 15–25%+ ROI across campaigns
  
• Monitor key metrics like CTR, CPC, ROAS, ROI, and CR daily
  
• Scale profitable campaigns while keeping wasted spend below 15%
  
• Implement advanced audience targeting, bidding strategies, and conversion tracking
  

Team Handling & Training

• Manage and mentor a team of junior media buyers
  
• Ensure team campaigns meet profitability and KPI benchmarks
  
• Resolve operational challenges to maintain smooth execution
  
• Develop SOPs for campaign execution and scaling
  

Performance Analysis

• Analyze campaign data to identify trends, seasonality, and growth opportunities
  
• Share actionable insights with reporting managers
  
• Maintain transparent reporting and performance summaries
  

Research & Benchmarking

• Conduct competitor benchmarking using Meta Ads Library, Google Trends, and ad spy tools
  
• Identify high-performing categories and emerging product opportunities
  
• Stay updated with Meta algorithm changes and platform updates
  

Cross-Team Collaboration

• Work closely with Creative teams to improve ad creatives and CTR
  
• Collaborate with MIS teams for accurate reporting, ROI tracking, and spend validation