Job Title: CRO Specialist Type: Full-time;Remote Schedule: US Time zone Industry: CPG/ F&B About Us: We are a fast-growing digital platform delivering high-performance marketing and elevated fan experiences.
As we continue to scale our digital commerce and content ecosystem, we’re looking for a data-driven Conversion Rate Optimization (CRO) Specialist with strong experience working on Consumer Packaged Goods (CPG)—especially food & beverage brands—to improve customer journeys and drive revenue.
Role Overview: The CRO Specialist will be responsible for identifying friction points, building hypotheses, executing tests, and implementing UX/UI improvements across websites, landing pages, and funnels.
This role requires a blend of analytical thinking, UX sensibility, experimentation skills, and a deep understanding of CPG consumer behavior and purchase triggers.
Key Responsibilities: Lead end-to-end CRO initiatives across brands, including audits, hypothesis creation, test planning, execution, and analysis.
Optimize user flows for CPG-driven digital experiences, ensuring seamless discovery, consideration, and conversion.
Conduct both qualitative and quantitative research—heatmaps, session recordings, user behavior analysis, funnel metrics, and competitor benchmarking.
Build and run A/B and multivariate tests across landing pages, PDPs, collections, and checkout flows.
Collaborate with design, development, and marketing teams to implement UX/UI improvements based on data insights.
Analyze test outcomes and deliver clear, actionable recommendations for improving conversion rate, AOV, and overall funnel performance.
Drive landing page optimization for promotional campaigns, product launches, and seasonal CPG promotions.
Stay up to date with CRO best practices, DTC trends, and CPG merchandising strategies.
Qualifications: 3–5+ years of dedicated CRO experience, preferably within CPG food & beverage brands or agencies supporting CPG clients.
Strong expertise in GA4, heatmapping tools (Hotjar, Clarity, Lucky Orange), and A/B testing platforms (VWO, Optimizely, Convert, Intelligems).
Proven record of driving measurable improvements in conversion rate, revenue per visitor, and user engagement.
Ability to translate data into clear and compelling insights that inform UX/UI changes and testing opportunities.
Solid understanding of CPG customer behavior, shelf-to-cart psychology, and merchandising principles.
Experience collaborating with design, development, and marketing teams to deploy tests and UX updates.
Basic front-end knowledge (HTML/CSS/JS) is a plus.
Preferred: Background in DTC or subscription-based CPG brands.
Experience with Shopify or other e-commerce platforms.
Familiarity with CRO frameworks such as ICE, PXL, or PIE scoring.
