Youth & Ethnic Segments Manager

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

The Youth & Ethnic Segments Manager is a senior leadership role responsible for owning Vodafone’s Youth and Ethnic segments as key growth drivers of the business.
The role has full P&L ownership and end-to-end responsibility for the Prepay business (including CU and international segments), as well as go-to-market ownership for postpay, fixed, and TV propositions targeting the youth segment.
This position combines segment strategy, commercial ownership, and brand leadership, ensuring strong growth, engagement, and monetization across high-value customer segments.

Key Accountabilities

• Define and lead the Youth & Ethnic segments strategy, strengthening Vodafone’s positioning with younger and international audiences.
• Own and deliver the full Prepay P&L (CU, TAZA and related propositions), driving revenue growth, base expansion and ARPU uplift through optimized pricing and commercial policies.
• Lead end-to-end go-to-market for Prepay propositions and drive GTM for youth-focused postpay, fixed and TV products, ensuring consistent execution across all channels.
• In partnership with the Vodafone Brand Team, shape brand positioning and communications for youth propositions, driving engagement via campaigns, partnerships and digital channels.
• Drive acquisition, engagement, retention and lifecycle performance (recharges and usage), working cross-functionally with Base Growth, Digital, Retail, Finance and Product to improve customer value and profitability.

• 8–12+ years of experience in commercial, marketing, or segment management roles
• Proven experience managing P&L and delivering growth in competitive markets, with a track record of revenue, base and ARPU uplift.
• Strong understanding of prepaid business dynamics and youth segments, including pricing, promotions and lifecycle management levers.
• Experience in brand management and customer engagement strategies, building relevance through campaigns, partnerships and digital channels.
• Highly analytical and data-driven, with strong leadership and stakeholder management skills and the ability to balance strategy with hands-on execution.

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

• Award-winning work environment -certified #1 Top Employer in Greece 
• Competitive pay, bonus & remuneration package 
• Private Health & Medical Insurance
• Hybrid way of working: a blend of remote and office-based working, including the option to work from abroad 
• Unlimited connectivity with our mobile, landline and Vodafone TV services – Experience first what our customers love 
• Unlimited access to learning resources and trainings 
• Vodafone Parental Leave: 16 weeks of fully paid parental leave to all employees regardless of gender, sexual orientation or length of service
• Remote work equipment to help you create a comfortable, ergonomic workspace at home
• Spirit of Vodafone days: dedicated time to pause, develop new skills and connect with our teams, values and services 
• Extra days off: Vodafone Day, Family Day, Volunteering Day
• Office amenities (subject to the office location): such as restaurant, beauty corner, gym and parking 
• Special employee offers and discounts 

#LI-Hybrid #Vodafonespirit #Togetherwecan

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Together we can.