Senior Campaign Specialist

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

The Senior Campaign Specialist plays a pivotal role in delivering Vodafone’s always-on marketing vision by owning and shaping the decisioning and contact strategy that transforms briefs into automated customer journeys and maximizes customer value across the lifecycle, supporting the implementation of household value management within the PEGA platform. The role ensures scalable, relevant customer engagement by combining customer insights, segmentation and advanced decisioning and channel orchestration rules.

Key Accountabilities

• Own the design and evolution of automated, always-on customer journeys by translating campaign briefs and strategic commercial priorities into scalable decisioning logic within the PEGA platform.
• Act as a strategic bridge between business needs and platform, working closely with the PEGA Product Owner, CVM, Base Growth, Digital, and Product teams to critically assess and refine briefs, converting commercial priorities into robust campaign strategies, segmentation frameworks, and decision rules. 
• Lead collaboration with Technology for Delivery Excellence by engaging the PEGA Technology team to clarify requirements, support testing, and ensure timely acceptance and rollout of new features and platform enhancements. 
• Own execution, monitoring & optimization of always-on campaigns by delivering campaigns based on CVM principles that cover hypothesis-driven logic, A/B testing, incrementality measurement, control groups definition and successful campaign roll-out across digital & offline touchpoints with clear accountability for performance and business impact. 
• Own Day-to-Day Configuration that includes Data, Product, Offers and Channel Catalog configurations and alterations in PEGA, while ensuring cross-channel consistency in collaboration with CBU key stakeholders and PEGA Technology team

• MSc or BSc in Statistics, Information Systems, Engineering, or Business Studies, with a strong analytical mindset and passion for data-driven decision-making.
• 3+ years of experience in customer behavior analysis, CVM or decisioning roles, with proven ownership of complex always-on use cases across Physical & Digital channels and hands-on experience with marketing automation platforms/
• Hands-on experience with marketing automation platforms is required, with expertise or prior experience in PEGA, Unica, Salesforce, Adobe, or similar tools strongly preferred. 
• Proven ability to work with multiple data sources, advanced SQL knowledge and strong technical fluency in marketing automation, resulting in scalable, personalized, trigger-based customer journeys.
• Experience working in agile teams, with adaptability and a proactive mindset to contribute to iterative delivery.
• Strong communication and stakeholder engagement, analytical thinking, creative problem-solving, and effective time management with attention to detail.

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

• Award-winning work environment -certified #1 Top Employer in Greece
• Competitive pay, bonus & remuneration package
• Private Health & Medical Insurance
• Hybrid way of working: a blend of remote and office-based working, including the option to work from abroad
• Unlimited access to learning resources and trainings
• Vodafone Parental Leave: 16 weeks of fully paid parental leave to all employees regardless of gender, sexual orientation or length of service
• Spirit of Vodafone Day: one day each quarter dedicated to your personal development
• Extra days off: Vodafone Day, Family Day, Volunteering Day
• Office amenities (subject to the office location): such as restaurant, beauty corner, gym and parking
• Special employee offers and discounts

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Together we can.