Senior Marketing Specialist

SSC HR Solutions is a leading provider of outsourcing, recruitment, and HR consultancy services, supporting businesses across KSA, UAE, and Egypt. We partner with HR leaders and decision-makers to deliver scalable, high-impact workforce solutions.

We are in the lookout for a hands-on, performance-driven Senior Marketing Specialist to support our growth across the GCC region.

This role is focused on:

• Lead generation.
• Campaign execution.
• Content creation (including in-house shooting).
• Managing agencies and digital channels.

Key Responsibilities

1. Performance Marketing (Core Requirement)

• Plan and optimize Google Ads campaigns (MUST) with agency.
• Manage campaigns targeting Egypt & GCC markets.
• Track and improve:
  • Cost per Lead (CPL).
  • Conversion Rates.
• Work closely with sales to ensure lead quality.

2. In-House Content Creation

• Shoot and edit in-house content:
  • Office videos.
  • Team interviews.
  • Employer branding content.
• Support creation of short-form videos (Reels).
• Ensure content reflects credibility and professionalism.

3. Social Media Management

• Manage SSC’s presence on:
  • LinkedIn (primary).
  • Instagram.
  • Facebook.
• Create and schedule content aligned with business goals.
• Focus on quality, authority, and consistency.

4. Agency Management

• Work closely with the social media/creative agency.
• Brief, review, and guide deliverables.
• Ensure all outputs match SSC’s:
  • Tone.
  • Positioning.
  • Quality standards.

5. Website Management

• Manage and update website content.
• Optimize pages for lead generation (forms, CTAs, flow).
• Work on SEO-driven content (blogs, landing pages).
• Coordinate with developers if needed.

6. Content & Thought Leadership

• Support development of:
  • LinkedIn content.
  • Case studies.
  • Blog articles.
• Position SSC as a trusted HR partner in the GCC.

7. Market Focus

• Tailor campaigns and messaging along side social media agency.
• Monitor competitors performance.
• Stay updated on market trends in HR & outsourcing.