Performance & Lifecycle Marketing Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a fast-growing DTC brand focused on delivering premium products with a strong emphasis on customer experience. With an expanding eCommerce presence and frequent product launches, they are building a high-performance marketing engine to drive retention, engagement, and revenue across digital channels.

Location

Fully Remote (Work from Home) | 9 AM – 5 PM CST

Role Overview

The Performance & Lifecycle Marketing Specialist will own lifecycle marketing execution across email, SMS, and campaign coordination while helping drive retention, engagement, and product launch performance. This role is highly execution-focused and requires strong organization, cross-functional communication, and strategic thinking around customer journeys and marketing operations.

Candidates with experience in apparel, fashion, or streetwear brands are highly preferred due to the fast-paced nature of product launches and customer engagement within the industry.

Key ResponsibilitiesLifecycle Marketing (Email & SMS)

• Execute and optimize email campaigns through Klaviyo and SMS campaigns through Attentive.

  
  

• Build and manage campaign calendars, flows, and segmentation strategies.

  
  

• Run A/B tests on subject lines, messaging, and timing to improve campaign performance.

  
  

Marketing Calendar & Campaign Coordination

• Own and maintain the marketing calendar, ensuring alignment with product launches and campaigns.

  
  

• Coordinate closely with product development, PR, and creative teams.

  
  

• Ensure campaigns are executed on time and aligned across all channels.

  
  

Product Launch Execution

• Support product drops, ensuring all marketing assets, messaging, and campaigns are aligned.

  
  

SEO & Digital Presence

• Support SEO execution and optimization across website and digital platforms.

  
  

• Ensure platforms like Google and LinkedIn are properly set up and maintained.

  
  

• Support basic Shopify updates and website management tasks related to product launches and campaign execution.

  
  

Reporting & Performance Tracking

• Monitor and report on campaign performance, providing actionable insights.

  
  

• Track KPIs across lifecycle channels and identify opportunities for optimization.

  
  

Cross-Functional Coordination

• Act as the day-to-day coordinator for marketing and eCommerce execution.

  
  

• Ensure alignment with the social media team for omni-channel consistency.

  
  

• Communicate proactively with leadership on performance and priorities.

  
  

Meta Paid Ads Maintenance & Execution

• Maintain and monitor paid campaigns through Meta Business Manager and Google Ads using existing funnels, SOPs, and playbooks.

  
  

• Support ongoing optimization, performance monitoring, and smooth day-to-day execution of paid campaigns.

  
  

QualificationsExperience

• 3+ years of experience in eCommerce or DTC marketing.

  
  

• Strong experience with Klaviyo, Attentive, or similar lifecycle marketing platforms.

  
  

• Experience managing marketing calendars and campaign execution.

  
  

• Familiarity with SEO fundamentals and digital analytics.

  
  

• Experience collaborating with creative and product teams.

  
  

• Experience working with apparel, fashion, or streetwear brands is preferred.

  
  

• Experience supporting Shopify-based eCommerce stores or handling basic Shopify updates is preferred.

  
  

Skills

• Strong organizational skills with the ability to manage multiple campaigns simultaneously.

  
  

• Ability to execute lifecycle marketing campaigns with attention to detail and performance optimization.

  
  

• Strong understanding of customer journeys, retention marketing, and campaign coordination.

  
  

• Excellent written and verbal communication skills in English.

  
  

• Spanish fluency or conversational proficiency is preferred.

  
  

• Proactive, highly organized, and comfortable owning marketing execution end-to-end.

  
  

• Ability to collaborate cross-functionally in a fast-paced eCommerce environment.

  
  

• Basic Shopify knowledge, including product updates, landing page coordination, or content management.

  
  

What Success Looks Like

• Consistent execution of high-performing email and SMS campaigns.

  
  

• Well-managed marketing calendar with no missed launches or delays.

  
  

• Strong alignment across product, creative, and marketing teams.

  
  

• Improved retention, engagement, and repeat purchase behavior.

  
  

• Clear, consistent reporting that drives better decision-making.

  
  

Opportunity

This is a high-impact opportunity for a marketing professional who enjoys owning lifecycle marketing in a fast-growing DTC environment. The Performance & Lifecycle Marketing Specialist will work cross-functionally to bring product launches to life, improve retention and engagement, and help drive measurable growth across the company’s eCommerce channels.

Application Process:To be considered for this role these steps need to be followed:

• Fill in the application form

  
  

• Record a video showcasing your skill sets