Head Of Marketing

Strategic Marketing Leadership

•Define and own the annual marketing strategy for all  BU brands, aligned with corporate commercial objectives.

•Lead brand planning cycles: situational analysis, segmentation, positioning, messaging, and tactical grid.

•Identify growth opportunities in existing a areas; propose go-to-market approaches for new launches.

•Develop multi-year brand roadmaps and manage the marketing P&L budget.

Brand Management & Campaigns

•Oversee the development of promotional materials,  content, and campaign assets in compliance with regulatory and ethical guidelines.

•Lead integrated marketing campaigns and measure ROI effectively.

•Manage product lifecycle from pre-launch through maturity and loss-of-exclusivity phases.

•Maintain brand consistency across all touchpoints

Commercial Excellence & Analytics

•Partner with sales leadership to translate brand strategy into field execution plans, cycle meetings, and rep-facing tools.

•Define KPIs, monitor campaign performance, and present insights to the executive committee.

•Optimize budget allocation based on channel effectiveness and market dynamics.

People & Organizational Leadership

•Lead, mentor, and develop a team of brand managers and marketing executives.

•Foster a performance-driven, innovative, and compliant marketing culture.

•Set clear objectives (OKRs/KPIs) and conduct regular performance reviews.

•Build organizational capability through coaching, training, and succession planning.

• MBA or Post-graduate Diploma in Marketing is highly preferred.
  

  
  

• Minimum of 10–15 years of experience in  Marketing.
  

  
  

• At least 5–7 years in a leadership role (Marketing Manager or Head of Marketing level).
  

  
  

• Proven track record of successful product launches and market share growth .