Job Description:
We are looking for a strategic and results-driven Head of Digital Marketing to lead and manage our online marketing efforts in Fifth Settlement, New Cairo. The ideal candidate will have strong expertise in building digital strategies, leading campaigns, managing performance metrics, and driving online brand growth—especially in the FMCG or retail sector.
Key Responsibilities:
Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive online sales.
Oversee and manage all digital campaigns (Google Ads, social media, email marketing, SEO/SEM, content marketing).
Lead a team of digital marketing specialists and content creators.
Manage the company’s presence across all digital platforms, including website and social media.
Analyze performance data and optimize campaigns based on ROI, CPA, CPC, and conversion rates.
Coordinate with the sales and product teams to ensure marketing alignment with business objectives.
Stay up to date with the latest trends, tools, and technologies in digital marketing.
Manage the digital marketing budget and report on key KPIs.
Bachelor’s degree in Marketing, Business Administration, or a related field (MBA is a plus).
Minimum 7 years of experience in digital marketing, with at least 3 years in a leadership role.
Proven experience in managing campaigns for FMCG or retail brands.
Strong knowledge of tools like Google Analytics, Meta Business Suite, Google Ads, SEO platforms, and marketing automation tools.
Strong leadership, strategic thinking, and analytical skills.
Fluent in English and Arabic.
Cairo residents or those near New Cairo are preferred.