Digital Marketing Senior Specialist

Job Summary/Objective

The Digital Marketing Senior Specialist is responsible for planning, executing, optimizing, and analyzing digital marketing campaigns across multiple paid and organic channels. The role focuses on B2B lead generation, performance marketing, conversion optimization, tracking implementation, marketing automation, and website management to drive measurable business growth.

This position requires strong expertise in paid media platforms, marketing analytics, WordPress management, CRM integrations, and end-to-end digital campaign execution.

Key Responsibilities:

•Develop and execute social media strategies aligned with business objectives.

•Handle content planning and publishing across platforms (LinkedIn, Instagram, Facebook, X, TikTok, etc.).

•Oversee community management and engagement.

•Analyze social media performance metrics and optimize accordingly.

•Coordinate with designers and content creators to produce campaign assets.

Paid Advertising Management (Performance Marketing)

• Plan, launch, manage, and optimize paid campaigns across:
  Meta Ads (Facebook & Instagram)
  Google Ads (Search, Display, YouTube)
  LinkedIn Ad
  TikTok Ads
  X Ads
  •Define campaign objectives, targeting strategies, budgets, and bidding strategies.
  •Conduct A/B testing on creatives, audiences, and landing pages.
  •Optimize campaigns based on CPA, CPL, ROAS, CTR, and conversion rates.
  •Manage retargeting and remarketing strategies.
  •Monitor ad spend and ensure ROI targets are met.
  
  Lead Generation & Funnel Optimization
  •Develop and implement lead generation strategies across digital channels.
  •Design and optimize landing pages for conversion.
  •Build multi-step funnels for B2B lead capture.
  •Improve cost per lead (CPL) and lead quality metrics.
  •Collaborate with marketing operations specialist to align lead qualification criteria.
  
  Email Marketing & Marketing Automation
  •Develop and execute email marketing campaigns.
  •Create automated workflows (lead nurturing, onboarding, re-engagement).
  •Segment audiences based on behavior and campaign data.
  •Optimize open rates, CTR, and conversion rates.
  •Manage integrations between website forms, CRM, and email platforms.
  
  WordPress Website Management
  •Create and manage landing pages for campaigns.
  •Implement on-page SEO best practices.
  •Manage website forms and lead capture mechanisms.
  •Ensure website performance, speed, and responsiveness.
  •Implement campaign-related integrations and tracking scripts.
  •Coordinate with developers if advanced customization is required.
  
  Tracking & Analytics Management
  

•Implement and manage:

•Google Analytics (GA4)

•Google Tag Manager (GTM)

•Meta Pixel

•LinkedIn Insight Tag

•TikTok Pixel
•Conversion tracking for all paid platforms
•Set up event tracking, goals, and custom conversions.
•Ensure accurate attribution and data consistency.
•Create performance dashboards and reports.
•Provide actionable insights based on campaign performance.

Website & Campaign Integrations
•Integrate landing pages with CRM systems.
•Set up webhook/API-based integrations when required.
•Ensure seamless data flow between ad platforms, website, and CRM

Qualifications

-Education: Bachelor’s degree in Marketing, Business, Communications, or related field.

-Experience: 5–7+ years of experience in digital marketing and performance marketing.

-Proven experience managing multi-platform paid campaigns.

-Strong hands-on experience with WordPress.

-Experience implementing tracking and analytics setups.

-Experience with CRM integrations and marketing automation tools.

-Advanced level for Google Ads & GA4

-Experience with Meta Ads Manager

-Experience with LinkedIn Campaign Manager

-Experience with TikTok Ads Manager- X Ads

-Exper