CRM Specialist

Role Purpose

FlapKap is a fast-growing UAE fintech that has disbursed over AED 250M in SME financing. As we scale our BDR and commercial operations, we need a hands-on CRM Specialist to own HubSpot end-to-end,  keeping the pipeline clean, automations running, and data reliable so the sales team can focus on closing.

Success Definition / What Great Looks Like in this role:

In the first 1–3 months:

• Full audit of existing pipeline completed; critical data gaps identified and flagged.
• All contact upload SLAs met with
• Manage Lead and Deal pipeline workflows fully understood and monitored daily.

In the first 12 months:

• Duplicate contact/company rate reduced and maintained below 2%.
• Zero critical automation failures; all workflow issues resolved within 24 hours.
• Weekly pipeline health reports delivered consistently and acted on by commercial leadership.

Core Responsibilities

• Own the full HubSpot pipeline, manage lead stages, deal stages, and lifecycle transitions across the Lead and Deal pipelines.
• Process and validate daily contact uploads (Lusha and list-based); enforce mandatory field requirements and daily limits.
• Monitor, maintain, and troubleshoot automated workflows and email sequences; ensure triggers fire correctly and no contacts are stuck.
• Audit task queues, meeting outcomes, and deal records; flag BDR compliance gaps to the commercial lead.
• Build and maintain HubSpot dashboards tracking BDR performance: calls logged, tasks completed, meetings booked, stage conversion rates.
• Deliver weekly pipeline health reports with actionable insight to commercial leadership.
• Proactively build, manage, and optimize email and engagement sequences, not just maintain existing ones but identify gaps and propose new outreach flows.
• Manage integrations and data flows between HubSpot and third-party tools (Clay, n8n, Zapier/Make, Lusha).
• Enforce data hygiene standards: deduplicate records, correct ownership conflicts, and maintain contact/company accuracy.
• Document CRM processes and maintain up-to-date SOPs for the BDR team.
• Communicate proactively with commercial heads on pipeline blockers, data issues, and automation gaps.