Assistant Media Manager

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

A successful Media Planning & Activation Manager balances logic and creativity, operations and strategy. The manager should appreciate both strategic/creative tasks and daily operations. This role involves handling multiple stakeholders and managing priorities and schedules.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Support the development of media strategies aligned with brand objectives, business priorities, and consumer insights across North Africa markets.
• Contribute to full‑funnel media thinking, ensuring the right balance between brand building and performance marketing.
• Assist in translating global and regional media guidelines into strong local market strategies.
• Collaborate with cross‑functional teams (Marketing, dCommerce, CMI, Finance) to ensure media strategy supports overall brand and category ambitions.
• Support annual, quarterly, and campaign‑based media planning across offline and digital channels.
• Work with media agencies to build data‑driven, audience‑first media plans that maximize reach, relevance, and ROI.
• Assist in budget planning and phasing, ensuring alignment with brand objectives and market priorities.
• Ensure media plans reflect best practices in targeting, formats, channel mix, and frequency management.
• Support flawless media campaign execution across North Africa markets, ensuring accurate setup, timely delivery, and compliance with brand and media guidelines.
• Coordinate with media agencies to ensure campaigns are live on time and optimized throughout delivery.
• Support day‑to‑day operational management, including campaign tracking, budget control, and internal reporting.
• Partner with dCommerce and digital teams to ensure strong integration between media and conversion ecosystems.
• Ensure governance, brand safety, and compliance standards are followed across all media activity.
• Track and analyze campaign performance, identifying key insights and optimization opportunities.
• Support post‑campaign analyses, including learning agendas and media effectiveness reviews.
• Contribute to a culture of continuous improvement by documenting and sharing media learnings across brands and markets.
• Stay up to date with media, digital, and platform trends (including retail media, social, and emerging channels) and proactively bring new ideas to the team.
• Support test‑and‑learn initiatives to improve media effectiveness and efficiency over time.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• Degree holders in Marketing and/or Digital related disciplines preferred.

  
  
  

• Relevant experience in digital, media, or marketing.

  
  
  

• 3-5 years of experience in FMCG/Media Agency background desired.

  
  
  

• Advanced understanding of the media and brand communication landscape.

  
  
  

• Experience in holistic brand communication management at a large brand, or cross-brand leadership at an agency.

  
  
  

• Experience in managing advertising/media budgets.

  
  
  

• Experience in analysing and optimizing digital media reports

  
  
  

• Experience in driving change and embedding innovation within a business.

  
  
  

• Experience in managing complex stakeholders across matrixed organizations.

  
  
  

• Experience in data-driven marketing and performance/e-commerce.

  
  
  

• Exposure to disciplines such as CRM, Mar-Tech, and Ad-Tech platform management.

  
  
  

Additional Desirable Experience

• Interest in media, digital and tech innovations are desirable

  
  
  

• Building Talent & Teams

  
  
  

• Deep Brand and Consumer Understanding

  
  
  

• Media and Digital Capability

  
  
  

Skills

• Strong technical understanding of Media Strategy, Planning and Buying processes (Traditional Media specifically, Digital Media planning and execution experience is an advantage)

  
  
  

• Digital Media and Marketing understanding and Capability

  
  
  

• Media Value Chain Management

  
  
  

• Budget-setting and management (including ‘trade-offs’; ‘sacrifices’ and consequence analysis and ‘alternatives-design’)

  
  
  

• Deep Brand and Consumer understanding

  
  
  

• Data interpretation leading to actionable insights

  
  
  

• People Management (internal and external)

  
  
  

• Stakeholder management and consultation (internal/external and at all levels)

  
  
  

• Collaboration skills that support multi-stakeholder projects.

  
  
  

• A forward-thinking approach to drive innovation into media and data strategies and plans.

  
  
  

• Problem-solving mindset, with the ability to work flexibly and adapt to changing media and market conditions.

  
  
  

• Strong analytical skills to define, interpret, and respond to data insights.

  
  
  

• Excellent communication skills to align stakeholders and embed best practices.

  
  
  

• Agile and resilient to extreme pressure

  
  
  

• Data Interpretation leading to insights

  
  
  

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.