Marketing Operations Planning & Prioritization Sr. Analyst

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The Marketing Operations organization is responsible for marketing operations, channel delivery and marketing technology in support of the Consumer Bank’s marketing efforts, inclusive of Branded Cards, Retail Bank, Retail Services, Mortgage and Wealth Management.

The PMO and Capacity Planning Lead will assist in the prioritization and delivery of all campaigns in Marketing Operations, as well as supporting the rollout of a new operating model and capacity management structure that will enable the overall organization to make the right tradeoffs while delivering against business goals.

This role sits at the intersection of business strategy, operations, controls, and channel execution. Tight partnership with peers and leadership across Marketing, Lines of Business, as well as all operational teams is required. This job requires strategic thought leadership and the ability to understand various business priorities to translate these into an actionable book of work enabling transparent handoffs and the agility to respond to changing business dynamics.

Responsibilities:

• Partners with internal teams to ensure marketing campaigns are designed and executed flawlessly to meet business goals.
• Engages in implementing test strategies, developing campaign schedules, BAU auditing, and applying critical thinking to identify and mitigate potential issues.
• Assesses for impacts and potential need for additional testing to ensure overall channel integrity.
• Collaborate with business partners to execute campaigns/initiatives that drive acquisitions growth and greater customer engagement.
• Identify and manage issues to resolution.
• Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution.
• Manage internal legal and creative reviews and approvals for marketing campaigns.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 5-8 years’ experience in marketing operations, agile execution, or business support.
• Experience ensuring complex cross-functional strategic initiatives are delivered on-time, with transparency at all levels of organization and with proper controls.
• Ability to be a proactive thought leader and suggest new ways of doing things.
• Demonstrated strategic thinking and analytical skills.
• Strong project management skills and discipline to deliver.
• Highly organized, detail-oriented, energetic, positive, resourceful, and proactive.
• Proven ability to manage multiple priorities in a fast-paced, dynamic environment and execute across multiple initiatives independently and as part of a team.
• Exceptional interpersonal, relationship, and influence management skills that allow for close partnerships with many different constituents: internal, external, frontline counselors, and senior executives.
• Exceptional professional written and communication skills – clear, logical, and structured.
• Strong sense of integrity with ability to handle sensitive issues and maintain complete confidentiality.
• Intellectual curiosity and learning agility needed to explore and evaluate new ideas.
• Previous experience in Digital Marketing preferred.

Education:

• Bachelors/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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