When a recruiter or an employer comes across a potential candidate, they form an image based on what information is presented to them. Just like how a company markets itself to deliver a certain message and influence the perception of its followers, job seekers have their brands that employer perceive one way or another.

You are your own brand!

In this episode, Hatem talks about how you can use your personal brand to your advantage! Find out how this will help you land a job.