In the past, businesses focused on near-term goals such as productivity, efficiency and cost-cutting. But the landscape has shifted and creativity is emerging as an important dimension of productivity.

The new survey conducted by Bayt.com entitled “Creativity and Innovation in the MENA”, has provided several valuable innovation and creativity insights, including drivers within working environments and people’s view that creativity can be developed by professionals with varying skillsets and experiences.

The infographic below contains the biggest takeaways from our latest report on creativity and innovation in the MENA region.