In the modern workplace, it is pivotal for businesses to facilitate creativity and innovation to stay ahead of competition and retain top talent. The ways of the past can only bring you so far. Creativity and Innovation are the keys to growth and success of every organization.

Creativity allows employees to broaden their horizon, think outside of the box, and engage themselves in a way that takes them one step closer to reaching their full potential. Creative individuals are amazing at adapting to almost any situation and to make do with whatever is at hand to reach their goals, making them invaluable members of any team.

How can employers and jobseekers crack the code of creativity? What tangible steps can they take to make themselves and their organizations more creative and innovative?

Well, the first step that they can take is to look at what the numbers have to say and plan accordingly. Here you can find a breakdown on Creativity and Innovation in the MENA region.

Key findings:

• 85% of poll takers described their workplace culture as creative and 91% said that their direct supervisor values creativity and innovation on the job.
• On a promising note, nearly two in three respondents (64%) agree that creativity is not an inherent skill; it can be acquired and learned.
• 72% of respondents think “conducting more brainstorming and group work sessions” helps increase innovation.
• A whopping 92% of survey respondents say that office design and layout impact creativity and innovation at the workplace.
• Nine in 10 jobs nowadays require creativity and innovation.

Data for the Bayt.com Innovation and Creativity in the MENA 2018 was collected online from February 27 to April 3, 2019. Results are based on a sample of 7,580 respondents. Countries assessed include UAE, KSA, Kuwait, Oman, Qatar, Bahrain, Lebanon, Jordan, Iraq, Palestine, Syria, Egypt, Morocco, Algeria, Tunisia, Libya and Sudan.